Books
The growth you’re looking for is already in the room. Across his books, Chad T. Jenkins makes the same argument from different angles: the friction you’re avoiding is the value you’re missing, and the fastest way to unlock it isn’t to build alone, it’s to find who already has the piece you don’t.
COLLECT AND COMBINE
The Code to Collaboration
Partnerships are doing something together. Collaborations are becoming something together. In The Code to Collaboration, Chad T. Jenkins breaks down the IC³ Method, Identify, Combine, Create, and introduces the idea of Collaboration Currency: the specific mix of assets, relationships, and expertise you already have that becomes valuable the moment you combine it with someone else’s. Foreword by Dan Sullivan.
TURN OBSTACLES INTO MOMENTUM
Friction Fuel
Most businesses treat friction, complaints, pushback, stalled deals, as something to eliminate. Friction Fuel argues the opposite: friction is a signal, and the businesses that listen to it grow faster than the ones that smooth it over. Chad lays out a practical system for turning client friction into your next real opportunity, plus a companion worksheet for putting it into practice immediately.
MULTIPLY IMPACT
Just Add a Zero
If you could add a zero to any part of your business, where would you put it? Just Add A Zero pushes past incremental growth and toward exponential thinking, showing entrepreneurs how to spot the one move that multiplies results instead of the ten moves that barely improve them. It’s the book that reframes growth as a formula, not a grind.
VISIOn, CApability, Reach
VCR Formula
Vision plus Capability, multiplied by Reach. Co-created with Dean Jackson, the VCR Formula lays out the asset model underneath everything CoLAB does: three forces every entrepreneur has some of, and the reason the fastest growth comes from combining them with someone else’s. First given out at CoLABcon 2025, it isn’t publicly available yet.
